Data & Advertising Consent

Effective Date: 14 May 2025
Last Updated: 14 May 2025
Company: Raza Gems LLC, Gold & Diamond Park, Al Quoz, Dubai, UAE

1. Why This Page Exists

Raza Gems LLC runs paid advertising campaigns on Google, Meta (Facebook & Instagram), TikTok, and YouTube to reach customers who may be interested in our gemstones and jewellery. To do this effectively and measure the performance of our ads, we use tracking technologies including advertising pixels and cookies.

This page explains clearly and honestly what data we collect, why we collect it, who we share it with, and what your rights are. We believe you deserve to know exactly what happens when you visit our website.

2. What Data We Collect Through Tracking Technologies

When you visit razagems.com, the following types of data may be collected automatically through cookies, pixels, and similar technologies:

Behavioural Data

Pages you visit on our website
Products you view, add to cart, or purchase
Time spent on pages
How you navigate through the site
Search terms you use on our site

Technical Data

Your IP address (may be used to determine approximate location)
Browser type and version
Device type (mobile, tablet, desktop)
Operating system
Referring website (how you arrived at our site)

Transaction Data

Purchase confirmation (amount, products purchased) — used to measure ad conversion performance
This data is shared with ad platforms in a hashed, privacy-safe format where possible

3. The Tracking Technologies We Use

Google Tag / Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymous usage data including pages visited, session duration, and traffic sources. We also use Google Ads conversion tracking to measure which ads lead to purchases on our website.

Data is processed by Google LLC. View Google's privacy policy at policies.google.com/privacy.

Opt out: Google Analytics Opt-out Browser Add-on

Meta Pixel (Facebook & Instagram)

We use the Meta Pixel to track visits and conversions from our Facebook and Instagram advertising. The pixel allows us to show relevant ads to people who have visited our website and to measure the effectiveness of our campaigns.

Data is processed by Meta Platforms Inc. View Meta's privacy policy at facebook.com/privacy/policy.

Opt out: Facebook Ad Preferences

TikTok Pixel

We use the TikTok Pixel to measure the performance of our TikTok advertising campaigns and to build relevant audiences for retargeting on TikTok.

Data is processed by TikTok Technology Limited. View TikTok's privacy policy at tiktok.com privacy policy.

Opt out: TikTok app → Settings → Privacy → Ads

Shopify

Our website is powered by Shopify. Shopify collects certain data as part of providing e-commerce functionality including cart management, checkout processing, and order management. View Shopify's privacy policy at shopify.com/legal/privacy.

4. Why We Collect This Data (Legal Basis)

We collect and process this data for the following purposes:

Website functionality — to operate our online store and process your orders (necessary for contract performance)
Analytics — to understand how our website is used and improve it (legitimate interest)
Advertising measurement — to measure the return on our advertising spend and understand which campaigns are effective (legitimate interest)
Retargeting — to show relevant ads to people who have previously visited our website (consent, where required by applicable law)

5. Data Sharing

We do not sell your personal data to any third party. We share data only with:

Ad platforms (Google, Meta, TikTok) — for advertising measurement and audience building as described above
Shopify — as our e-commerce platform provider
Delivery couriers — name and address for order fulfilment only
Legal authorities — if required by UAE law or valid legal process

6. Your Rights

Under UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and applicable international data protection laws, you have the right to:

Access — request a copy of the personal data we hold about you
Correction — request that we correct inaccurate data
Deletion — request that we delete your personal data (subject to legal obligations)
Opt out of advertising — opt out of data being used for advertising targeting as described in Section 3 above
Withdraw consent — withdraw any previously given consent at any time

To exercise any of these rights, contact us at info@razagems.com.

7. International Data Transfers

When you use our website, your data may be transferred to and processed in countries outside the UAE — including the United States, where Google, Meta, and TikTok are headquartered. These transfers are made in accordance with applicable data protection laws and the privacy policies of the respective platforms.

8. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this notice, to comply with legal obligations (such as tax and accounting requirements), and to resolve disputes. Advertising pixel data is governed by the retention policies of the respective ad platforms.

9. Changes to This Notice

We may update this page from time to time. The "Last Updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.